Search Engine Optimization

Module 1: The Introduction

This module will cover some frequently asked questions, as well as a history of SEO.

In this module, you will also be introduced to commonly used terms in the industry. 

Module 2: The Foundations

In this module we will look at the foundations of SEO. You will learn how to install features such as Google Tag Manager, Google analytics and Google Tag Manager. 

I will teach you how to correctly set up and configure Google Search Console (GSC) as well as set up Bing webmaster tools. 

Finally we will run through several additional areas such as improving the Trust Rank (TR) of your website, SSL, keyword tracking and backlink monitoring.

Once completing this module you will have the foundations in place to scale and grow your website SEO and be ready for the next module: User Experience

Module 3: User Experience

This module will target all aspects of user experience, and how users interact with you online. From configuration of your website, to social media, branding and some optional extras.

Optional extras in this module include the use of recording user sessions to help understand your users experience.

Module 4: Performance

In this module we will cover key features that will boost your website performance. Performance is a key ranking factor, so optimizing performance will have a direct result in the enhancement of your website.

This module will cover the basics of what needs to be done, no real technical background is needed as we can use plugins to look after the technical aspects such as optimizing your database.

Module 5: Technical SEO

This module will cover the key aspects of technical SEO. This can be quite a tedious task but is very important to your website ranking.

This module will specifically be checking for duplicate issues, penalties, website reach and your link profile (“noindex” and “nofollow”).

Module 6: Content

In this module, we will cover the basics for quality content. As it is said, “Content is king”, that statement has, is, and will continue to be true in the sense of SEO.

Building content is imperative to any SEO plan. Ensuring your content is SEO friendly will allow your content to be keyword specific, quality and as a result get indexed and provide to be extremely powerful in pulling in organic traffic.

This module will focus on a few key aspects of content, from SEO content strategy to keyword research. In summary we will build up expertise, authority and trustworthiness.

Module 7: On Page SEO

This module will walk you through the page structure required for positive on page SEO. As you will see, most of these items are logical, yet are poorly implemented on websites all over the world. This module will follow a basic checklist that should be used every time you create a new page on your website. This will ensure your pages are correctly configured and add to your overall website metrics.

Module 8: Off Page SEO

This module will cover the key aspects to perform off page SEO. As off page SEO will be done specifically for each website, this module will focus on creating and implementing a link building strategy that will enhance your off page metrics.

Off page SEO can cost money, this module will cover both paid, and free off page SEO tactics.

After completing this module you will be capable of building an off page SEO strategy that is specific to your niche. Utilizing both free and / or paid methods.

Module 9: Local SEO

Local SEO is a great way to boost your website rankings in local areas. This module will cover areas such as Yelp, Google My Business and others. Creating Google posts and adding local business to your websites markup.

Completing this module you will fully understand how to add local SEO to your online business.